Hi :) It’s Lu

Product Strategist & UX Manager specialized in CX Research

During the last 20 years as a designer and leader, I have worked around finance, insurance, healthcare, fin-tech, events, fashion, tech (over 180 websites, more than 20 web - native - hybrid apps and management systems, and several digital projects). I have also worked in B2B and B2C solutions, innovation incubators, startups and middle-large companies.

My vast experience from visual and UX designer, web developer, UX leader to Head of UX and Research gives me a strong knowledge of the life cycle of a Digital Product.

Review my CV

Skillset

Strategy

Product Vision
Product Roadmap
Product Management
Project Management
Negotiation
Planification
Stakeholders Alignment
Implementation and improvement of processes

Leadership & Team Management

Culture Matching
Team Building
Career Building
Mentoring & Coaching
OKR Definition
Dual-Track centralized & Decentralized Teams’ Management

Quantitative Research & Data Analysis

Product Vision
Data Gathering
Data-Driven Design
Data Visualization
Results
Project Measurement
KPI Definition & Monitoring

Customer / User Qualitative Research

AI
Customer Journey
Usability Testing
Growth Hacking
Quality Assurance
User-Centric Design
Discoveries

Automation & Systematization

Design Systems
Components System
UX & TI Integration
Automation Strategy
Iconography
Illustration
Typography

Product Design & Strategic Content

User Interface
UI Affordance
User Experience
Usability
Strategic Writing
Wireframes
Prototyping

Data-driven & user-centered design should have a huge impact on businesses and people's lives. Learning in the process is critical and exciting.

Work

Tenpo Neobank

Head of UX UI | App & Web | Hybrid App

In my role as the company's Design Manager, I was tasked with leading and defining the next redesign of a super financial app from mono-product architecture to multi-product architecture. We were able to launch a complete automatized Design System in less than 6 months, and the home and main sections of the app in less than 3 months, among others.

COMING SOON
I was chosen by the Marketing Area as the reference in innovation at Tenpo. I applied to MIC and completed all the steps and challenges, including aligning the CPOs and the CEO, during 2022 and 2023. I was chosen by the Marketing Area as the reference in innovation at Tenpo. I applied to MIC and completed all the steps and challenges, including aligning the CPOs and the CEO, during 2022 and 2023.
Regarding MIC Awards

Coopeuch Bank

Head of UX & Research | App & Web

In my role as Design Manager, I was responsible for the customer experience of the bank's app, private site and selling flows on the public website, solving user needs from the first moment of the journey to the end. I led the implementation of a complex multi-channel and scalable Design System to build consistent interfaces in the least time to market possible.

COMING SOON

Credentials

Masters

Master Degree in CX Management (UAB) & Master Degree in Project Direction (UPC)
BARCELONA, SPAIN

Diplomas

Innovation Management, Agile Methodologies, Design Thinking & Project Management
SALAMANCA, SPAIN
WASHINGTON DC, USA

University Careers

Industrial Product Designer (UNC) & Graphic Designer (UNC)
MENDOZA, ARGENTINE

Speaker & Podcasts

Speaker at Digital Experience Week by Soho, Webinar "The importance of UX in Finance" at Bonda, Design System & Scalable Products Podcast at Soho, and Customer Experience & Chatbots at Pocket Analytics.
SANTIAGO, CHILI

Teacher, Coach & Mentor

Advance UX UI & Product Manager (Coderhouse), +Mujeres en UX LatAm, Certification in innovation (UDD)
LATINAMERICA

Awards

Ideas Generator (Innovation Area), Remarkable Leader (Talent Area) IF Design UX & UI (IF Design), MIC (Innovation Rep)
SANTIAGO, CHILI
BERLIN, GERMANY

Portfolio

My portfolio is private for confidentiality reasons. Send me a request so I can share an access for you.

    Tools & Technologies

    Data Analysis, & Qualitative Research

    Hotjar
    UXCam
    Google Analytics
    Power BI
    Maze Design
    Lookback
    Optimal Workshop
    Qualtrics
    Typeform
    Survey Monkey

    Management & Communication

    Jira
    Asana
    Trello
    Planner
    Slack
    Discord
    Teams
    Outlook
    Gmail
    Whereby

    Design & Prototyping

    Figma
    Sketch
    Axure
    Adobe Illustrator
    Adobe Photoshop
    Adobe Premiere
    Adobe InDesign
    Marvel
    ProtoPie
    UXPin
    Principle

    Co-creation & Alignment

    Miró
    Mural
    FigJam
    JamBoard
    Business Canvas
    CX Canvas
    UX Frameworks

    Automation & Documentation

    ZeroHight
    Lottie
    Storybook
    Abstract
    GitLab
    GitHub
    HTML/CSS/JS
    Databases

    Everyday tools

    Excel
    Word
    PowerPoint
    Google Sheets
    Google Docs
    Google Slides
    Microsoft Workspace
    Google Workspace

    Let's make the difference together!

    Designer since 2003, Product Designer since 2011 and Design Manager since 2019...

    Benjamín Silva
    CPO at Tenpo Bank
    ""During the time Lu worked at Tenpo, he showed great capabilities and depth in the UX/UI field. She is very responsible and always provided an interesting vision of the different challenges she faced, with a very global and creative perspective."
    Federico Sala
    CRO at Bice Bank
    ""Methodical, responsible and professional are the qualities with which I would describe her. She will undoubtedly take the teams she works on to the horizon of knowledge in UX matters."
    Juan Paulo Madriaza
    Design Manager at Mercado Libre
    ""Lucía is an outstanding user experience professional, she has special skills in interaction and interface design due to her constant learning and robust experience...One of Lucía's main skills is her intelligence and ability to tackle highly complex projects...".
    Meilin Gim Krumm
    Head UX UI at Caja Los Andes
    ""She has always stood out for being very studious deepening her knowledge of the area and being concerned with the avant-garde. In addition, I have shared 2 jobs with her and I have seen her work as a Leader, where she was very loved by the team she led..."
    Analía Basualdo
    Design Manager at Eventbrite
    ""She is a creative person, concerned about her professional growth. She has a great achievement motivation. This was reflected in his quick learning and her ability to adapt to change"
    Erasmo Carlos Morales
    CPO at Tenpo Bank
    ""Tremendous professional with a great focus on medium and long-term analysis!"
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